The Feedburner stats are animated so immediately draw the eye. The fact that the number changes, I think will press people to investigate more. Personally I quite enjoy checking out your new ‘score’! Will it be up today; will it be down? I definitely think of the stats more as points rather than people. I guess page rank has a similar fascination, but it doesn’t change so much.
You almost reached a highscore of over 5000 the other day! But now you’ve lost about 750 subscribers! How exactly is this thing worked out?