<p>Graham’s “Social Proof” comment beat me to the same response. Robert Cialdini outlines 6 principles of influence and one of them is the concept that seeing other people do something makes us more likely to do it too. His book (Influence: The Psychology of Persuasion) is one of my favorites.</p>
<p>I will say though, that I’d be interested in learning how Feedburner determines the subscriber count because mine fluctuates a lot too (albeit on a handful of readers).</p>
<p>p.s. I have an “Auditions” folder on my feed reader too. :)</p>
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